Self-coaching,
made simple.
Your life, your words, your voice. Everything personal, everything private, everything yours.
Download on the App Store
$4.99 · One-time purchase
Your life, your words, your voice. Everything personal, everything private, everything yours.
Record voice messages from the people who love you and play them when you need a reminder of your worth. Familiar voices activate the brain's safety pathways — shifting you from stress to calm in seconds.
"In simple terms… your brain shifts from danger mode to safety mode."
Write down your real wins — from quiet and personal to the ones that changed your life — and hear them read back in your own voice. When self-doubt or failure knocks you down, your personal record of what you've already overcome becomes the most honest antidote available. Your brain replays the feeling of succeeding, not just the memory of it.
"In simple terms… hard proof is stronger than encouragement."
Write affirmations in your own words — specific, vivid, personal — and record them in your own voice. The more precisely you describe what you want to feel and believe, the more your brain treats it as something already real. This is where lasting change begins.
"In simple terms… your words carry more neurological weight than anyone else's."
Record a voice message for your future self and choose when it unlocks — a week, a month, or a year from now. What you say to yourself today shapes how you show up tomorrow. Receiving a message from your past self creates a powerful sense of continuity — a reminder that the person you're becoming has always been worth investing in.
"In simple terms… start taking care of the person you're becoming."
Build a personal playlist of your best achievements, most meaningful affirmations, kind words, and favorite sounds. When you're running low — emotionally or mentally — one tap plays everything you need. No searching, no friction. Just your most powerful content, exactly when it matters most.
"In simple terms… your personal reset button."
Record or play the sounds that make you feel safe, grounded, or at peace — rain, a familiar voice, a place that feels like home. Sound has a direct pathway to the emotional brain, bypassing analytical thought entirely. The right sound doesn't just change your mood. It shifts your entire physiological state.
"In simple terms… the right sound tells your nervous system everything is okay."
Set a morning playlist that starts with a single earphone button press — no open eyes, no screen, no stimulation, still in theta. At night, your playlist loops softly until it stops on its own, letting your mind absorb every word as you drift into sleep. Two daily windows, both in theta, both working while you rest.
"In simple terms… between asleep and awake, your brain absorbs most."
Everything lives on your device. We don't collect, store, or see any of your recordings, words, or data — ever. Self-coaching that's truly private.
Stored only on your device. No servers, no accounts.
No internet needed. Works everywhere, always.
No ads, no tracking pixels, no analytics on your content.
$4.99. One-time. Own it forever. No subscriptions.
It's Simple is a self-coaching app with 7 features: Achievements, Affirmations, Kind Words, Sounds, Future Me, Routine, and Boost. Everything stays on your device — it's your personal space for self-encouragement, built entirely from your own voice and words.
$4.99 — a one-time purchase. No subscriptions, no in-app purchases, no hidden fees. You pay once and own it forever.
The home screen shows floating pills for each feature. Tap a pill to instantly play your favorites from that category. Hold a pill to open the full screen where you can add, edit, and manage your content.
Yes. Audio continues playing even when your phone is locked or you switch to another app. Works with both speakers and earphones, and responds to the lock screen controls.
Go to Settings → Accessibility → Spoken Content → Voices → English, and download voices marked "Enhanced" or "Premium" for the most natural-sounding playback.
Yes. You can share individual recordings or full playlists via a private link. The recipient can import everything into their own copy of the app with one tap.