Self-coaching,
made simple.
Your life, your words, your voice. Everything personal, everything private, everything yours.
Download on the App Store
$4.99 · One-time purchase
Your life, your words, your voice. Everything personal, everything private, everything yours.
Collect voice messages from the people who love you and play them when you need a reminder of your worth. Familiar voices activate the brain's safety pathways, shifting you from stress to calm in seconds. Record a message for your future self — a week, a month, or a year from now. Receiving it later creates a powerful sense of continuity, a reminder that the person you're becoming has always been worth investing in.
"In simple terms… the right voice at the right time changes everything."
Record messages as your present self when you're stuck, frustrated, or overwhelmed. Then respond as your aligned self — with calm, clarity, and the perspective of someone who has already moved through it. Your brain doesn't care that both voices are yours. It responds to tone, familiarity, and intention — creating a private dialogue that rewires how you process difficulty.
"In simple terms… you are both the one asking for help and the one wise enough to give it."
Write down your real wins — from quiet and personal to the ones that changed your life — and hear them read back in your own voice. When self-doubt knocks you down, your personal record of what you've already overcome is the most honest antidote available. Your brain replays the feeling of succeeding, not just the memory of it.
"In simple terms… hard proof is stronger than encouragement."
Write affirmations in your own words — specific, vivid, personal — and record them in your own voice. The more precisely you describe what you want to feel and believe, the more your brain treats it as something already real. This is where lasting change begins.
"In simple terms… your words carry more neurological weight than anyone else's."
Ten guided meditations designed to calm your nervous system, release stored tension, build confidence, and prepare your mind for deep sleep. Each one uses timed pauses that guide your breath and attention — activating the same brain regions as real experience. Over time, your prefrontal cortex thickens, your amygdala shrinks, and stillness becomes something your body knows how to find on its own.
"In simple terms… your brain doesn't know the difference between imagining calm and being calm."
Build a personal playlist of your best achievements, affirmations, kind words, and sounds. When you're running low — emotionally or mentally — one tap plays everything you need. No searching, no friction. Just your most powerful content, exactly when it matters most.
"In simple terms… your personal reset button."
A morning playlist that starts with a single earphone button press — no screen, no stimulation, still half-asleep. At night, your playlist loops softly until it stops on its own, letting your mind absorb every word as you drift off. Two daily windows, both working while you rest.
"In simple terms… between asleep and awake, your brain absorbs most."
It's Simple adapts to your moment. A calm light theme for your morning routine and a deep dark theme for winding down at night — or choose the one that feels right for you.
Everything lives on your device. We don't collect, store, or see any of your recordings, words, or data — ever. Self-coaching that's truly private.
Stored only on your device. No servers, no accounts.
No internet needed. Works everywhere, always.
No ads, no tracking pixels, no analytics on your content.
$4.99. One-time. Own it forever. No subscriptions.
It's Simple is a self-coaching app with 7 features: Achievements, Affirmations, Voices, Sounds, Insights, Routine, and Boost. Everything stays on your device — it's your personal space for self-encouragement, built entirely from your own voice and words.
$4.99 — a one-time purchase. No subscriptions, no in-app purchases, no hidden fees. You pay once and own it forever.
The home screen shows floating pills for each feature. Tap a pill to instantly play your favorites from that category. Hold a pill to open the full screen where you can add, edit, and manage your content.
Yes. Audio continues playing even when your phone is locked or you switch to another app. Works with both speakers and earphones, and responds to the lock screen controls.
Go to Settings → Accessibility → Spoken Content → Voices → English, and download voices marked "Enhanced" or "Premium" for the most natural-sounding playback.
Yes. You can share individual recordings or full playlists via a private link. The recipient can import everything into their own copy of the app with one tap.